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Development Route Selector
Three routes are open to a beauty brand, and they solve three different problems. Answer four questions and the selector names the one that matches your position, along with the reason it beats the other two for you.
What each route asks of you
- Custom formulation needs target ingredients, a texture brief, a claim direction and a target market, and runs from 10,000 units per SKU.
- Formula matching needs a reference product and a clear list of the gaps you want closed, and runs from 10,000 units per SKU.
- Private label needs brand identity, a packaging choice and volume, and the base stays with the manufacturer.
